Demystifying impact

Current challenges and how to approach them

‘Impact’ has become something of a buzzword and an integral part of nearly any discussion or communication about sustainability. The word’s exact meaning and definition in this context remains ambiguous, however. As a result, the term ‘impact’ is used inconsistently, with many examples of unintentional or even deliberate greenwashing. One of the key issues is the confusion between sustainable (business) practice and impact. Therefore, it is important to note the link but also the differences between the two concepts.
 

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